Project Overview
SAARC Nursing Council is a job and information portal designed for medical graduates and nursing students in SAARC countries. The platform connects users looking for job opportunities in Western countries such as Germany, Spain, Italy, the USA, the UK, France and Lithuania, offering vacancies across medical fields including nurses, surgeons, dispensers, chemists, lab technicians and specialists. The goal was a professional, trustworthy platform with a corporate look, smooth navigation and clear user-friendliness.
The Challenge
The website needed to convey reliability and professionalism to attract both job seekers and employers, while remaining approachable to users from different educational backgrounds. A further challenge was incorporating a subscription model through which users could access job listings and newsletters.
What We Improved
We delivered a clean, professional design using Royal Blue (#1054F1) as the primary colour with Slate Blue (#292E3D) to encourage trust and stability, "Ubuntu" for headings and display text and "Inter" for body and captions, giving the site a stylish, corporate feel.
User Research & Insights
Research into the needs of medical graduates and nursing students from SAARC countries surfaced their pain points around international jobs, including a common lack of detailed process and guidance, which guided us towards clear instructions and seamless flows.
Visual Identity
We selected Royal Blue (#1054F1) and Slate Blue (#292E3D) to deliver a feeling of trust and security, with "Ubuntu" and "Inter" fonts complementing the design's visual appeal.
User Flow
We mapped an easy, intuitive user flow so users could explore jobs, register on the portal and submit applications, keeping the registration process simple and concise with clear instructions for uploading documentation.
Subscription Model
We included a subscription model that gives users access to job listings and newsletters, with a simple process and clear pricing, benefits and instructions.
Testing & Feedback
A final round of testing and feedback informed the last adjustments, ensuring the portal worked for real users.
Key Deliverables
- User research and insights
- Corporate visual identity
- Intuitive user flow for job seekers
- Registration and document upload experience
- Subscription model design
- Testing and final refinements
