SEO for ThinkUp Themes

Project Overview

ThinkUp Themes creates WordPress themes that are designed to look great and be easy to use, with a theme control panel that lets users make changes without touching code. This project focused on improving the search engine optimisation of the themes and the wider website, so that more people could find them in search results and explore what the company offers.

The Challenge

The main barrier was improving the visibility of the blog and the keywords the site could be found for. This meant refining blog content and keyword strategy, resolving technical SEO issues and improving core web vitals for a better user experience, all within a competitive online marketplace.

What We Improved

We reviewed the website and SEO, then focused on the areas holding back visibility:

Content Optimisation

Created high-quality, informative and engaging content aligned with what users were looking for, with clear headings, subheadings and structure so pages were easy to read and understand. Relevant keywords were included naturally and content was kept up to date.

Technical SEO

Addressed technical issues such as broken links, slow loading times and mobile-friendliness, applied structured data markup and optimised the site for mobile devices.

Keyword Strategy

Carried out thorough keyword research to identify relevant terms with good search demand and lower competition, using keyword tools and competitor analysis to guide the approach.

Key Deliverables

• SEO & website review
• Blog and content optimisation
• Title and meta description optimisation
• Technical SEO fixes (broken links, speed, mobile-friendliness)
• Structured data markup
• Keyword research and strategy

Tools & Technologies

SEMrush, Ahrefs, Google Tag Manager, Google Analytics and Google Search Console.