Project Overview
SunInMe offers daily positivity through affirmations, insightful articles and resources that support people on their self-improvement journeys. The goal of this project was to strengthen the website’s online presence and help it reach a broader audience looking for personal growth and positive change.
The Challenge
The website loaded slowly and contained content that wasn’t well aligned with what visitors were looking for, which affected user experience and engagement. It was not well optimised for mobile devices, and earlier SEO work had not been enough to support strong organic visibility. The task was to address site speed, content and technical health together.
What We Improved
We carried out a comprehensive website audit, then focused on the areas holding back performance and visibility:
Speed Optimisation
Applied solutions such as image optimisation, file compression and reduced server response times to improve the website’s speed and responsiveness.
Content Optimisation
Reviewed the content structure, including titles, meta descriptions and headings, and optimised these with relevant keywords within the personal-growth niche so pages better matched user needs.
Monitoring
Configured Google Search Console and Google Analytics to track traffic, engagement and search rankings for targeted keywords, so we could measure the effect of the work.
Key Deliverables
- Comprehensive website & SEO audit
- Site speed improvements (image optimisation, compression, server response)
- Mobile optimisation
- Content and on-page optimisation (titles, meta descriptions, headings)
- Keyword research and targeting
- Analytics and search performance monitoring
Tools & Technologies
SEMrush, Ahrefs, Screaming Frog, Google Tag Manager, Google Analytics and Google Search Console.
