SEO for MGB Technik

Project Overview

MGB Technik provides technical solutions across areas such as automation, engineering and technology consulting. Its products include French balconies, canopies, mailbox systems, wind protection and privacy screens, all made of stainless steel and built without welding. The goal of this project was to improve the company’s organic search visibility so it could reach more relevant customers.

The Challenge

The aim was to improve the website’s organic search ranking in Germany and resolve technical issues affecting its performance. The company wanted to be found for terms related to stainless steel railings, balcony railings, stair railings and glass railings.

What We Improved

We carried out a thorough website audit and applied a combination of SEO strategies:

On-Page & Content

Created relevant, useful content and strategically placed target keywords in page titles, meta descriptions, headings and body content, keeping content updated to maintain keyword relevance.

Local Targeting

Targeted local search queries by including location-specific keywords and content.

Technical SEO & Tracking

Optimised the website for mobile devices and added analytics and UTM tracking to learn from user behaviour, traffic sources and the terms people were searching for.

Authority

Built a diverse, natural backlink profile to support the site’s authority while avoiding search engine penalties.

Key Deliverables

• Website & SEO audit
• On-page optimisation (titles, meta descriptions, headings, content)
• Local keyword targeting
• Mobile optimisation
• Analytics and UTM tracking setup
• Off-page optimisation and link-building

Tools & Technologies

SEMrush, Ahrefs, Screaming Frog, Google Tag Manager, Google Analytics and Google Search Console.