SEO for Eiksmarka Tannlegesenter

Project Overview

Our client is a dental clinic in Bærum, Norway, specialising in modern dental treatments such as Digital Smile Design, invisible braces, edge-bonding and teeth whitening. The goal of this project was to improve the clinic’s search engine rankings and visibility in Norway, so that more local patients could find it.

The Challenge

The clinic wanted to improve its ranking in Norwegian, which meant optimising content in the local language and improving the website’s technical health and overall score. It also faced strong competition from other dental clinics in the same region, making it important to stand out and attract local patients.

What We Improved

We worked closely with the client to understand their goals, then focused on the areas that would improve search visibility:

Client Collaboration

Took time to understand the clinic’s specific needs and goals, working with the team to address challenges effectively.

Content & Keywords

Created relevant content and used targeted keywords, supported by keyword research, to improve the website’s value and search engine rankings in Norwegian.

Technical SEO

Optimised the website’s technical factors to improve performance and crawlability.

Authority

Used a strategic backlink-building approach to support the website’s authority and credibility over time.

Key Deliverables

• SEO & website review
• Norwegian-language content optimisation
• Keyword research and targeting
• Technical SEO improvements (performance, crawlability)
• Link-building / authority work

Tools & Technologies

SEMrush, Ahrefs, Screaming Frog, Google Tag Manager, Google Analytics and Google Search Console.