SEO for Admiral Farragut Academy

Project Overview

Admiral Farragut Academy is an international school in St. Petersburg, Florida, offering education to local students and international boarding students from kindergarten through 12th grade, including a postgraduate year. The goal of this project was to increase the school's online visibility and help it reach more prospective families searching for boarding and summer programmes.

The Challenge

The academy struggled to rank for important search terms such as "summer boarding school in Florida" and "summer boarding camps in St. Petersburg". Low search visibility limited website traffic and made it harder to reach prospective students and their families. Earlier content also targeted keywords that weren't well aligned with what families were actually searching for.

What We Improved

We carried out a full website and SEO review, then focused on the areas holding back search visibility:

On-Page & Content

Optimised titles, meta descriptions and page content so both search engines and visitors could clearly understand each page.

Technical SEO

Resolved mobile usability issues reported in Google Search Console, added proper breadcrumb navigation with structured data, applied structured data for the site search box, and improved video metadata and indexing.

Authority

Worked on earning relevant, good-quality backlinks to support the site's credibility over time.

Key Deliverables

• SEO & website audit
• On-page optimisation (titles, meta descriptions, content)
• Technical SEO fixes (mobile usability, breadcrumbs)
• Structured data for breadcrumbs and site search
• Video metadata and indexing improvements
• Link-building / authority work

Tools & Technologies

SEMrush, Ahrefs, Screaming Frog, Google Tag Manager, Google Analytics and Google Search Console.